5 years shaping end-to-end digital products across SaaS, Fintech & Marketplaces. CS graduate who speaks both design and engineering fluently.
Recruitment · Saudi Market
Full product ecosystem for the Saudi recruitment market. iOS & Android apps plus a 1440px SaaS portal — end-to-end ownership from research to developer handoff.
Fintech · ATM
Financial workflows for ATM services and smart deposits — deep focus on error prevention and security UX patterns.
Social Impact · Arabic RTL
67-screen Arabic RTL mobile app and merchant portal. Full ecosystem from beneficiary app to admin dashboard — managing the entire product lifecycle solo.
Before any pixel gets placed, I dig into the problem — studying competitors, talking to users, and running structured audits to catch usability, accessibility, and consistency issues early. Research isn't a phase I skip; it's how I decide what's worth designing in the first place.
Benchmarking direct and adjacent products to map patterns, gaps, and opportunities before a single screen gets designed.
Structured interviews, surveys, and contextual inquiry to ground decisions in real behavior instead of assumptions.
Full evaluations against Nielsen's heuristics and WCAG 2.1 — surfacing usability, accessibility, and data-privacy risks early.
Moderated, task-based sessions with real users to validate flows before launch and catch friction after.
Using analytics tools to read real usage data — drop-off points, funnels, and behavior flow — to validate design decisions after launch, not just before.
A 90+ screen evaluation across the customer app and merchant dashboard — every finding prioritized by severity so the team knew exactly what to fix first.
Freelance projects, full-time roles, or design collaborations — I'd love to hear about your next product.